The following is a list of different placements where a product listing could pop up through a customers’ journey. Today, in pursuit of a more retail-like experience, there is a lot more merchandising, listing curation, and promotional offers disrupting the traditional eBay search-and-find method. In the past, it was a very utilitarian, listing-heavy and search-oriented buyer experience. TYPES OF EBAY VISIBILITYĮBay has evolved over the years. If any offers have been made (if available), andĬustomer interaction with a listing is a strong indicator of relevance and demand, influencing the amount of exposure it will receive in the future. On eBay, the buying funnel is carefully tracked by monitoring a customer’s interaction with a product. One of the best ways to assess whether a product has any market value is to list it on eBay to see if there is any interest. If the seller's behaviours are below standard, then their rank, visibility, and the ability to list will be affected. For this purpose, eBay indexes the seller's feedback scores, detailed seller ratings, defect and dispute rates, as well as policy violations, amongst other variables.ĮBay's teams of cyber safety analysts work behind the scenes assessing seller behaviours and predicting future behaviours. As a platform, eBay promises to protect the marketplace and to ensure safe transactions between buyers and sellers by monitoring sellers' behaviours. On eBay, the seller provides both the product and the customer experience. Offering worldwide and international shipping options gives your listing the opportunity to surface on other global markets. Listing offers can impact on eBay search rank.įor example, using a multi variant, Good Til’ Cancelled listing will aggregate sales history more effectively whilst having a greater chance of recent sales – both of which are key aspects of eBay’s Best Match algorithm.
Listing OfferĮvery eBay product listing is created by selecting a format, duration, gallery images/pictures (sizes, number of images), shipping and handling, prices and options (free, local, pick up, click and collect, and domestic and/or international, Guaranteed Delivery), return policy, amongst other customer service options.ĮBay has been working very hard to push professional sellers toward offering a more retail-like experience to buyers, so listing features and offerings that are within this standard may enjoy a bit of a Best Match boost or have a prominent listing filter associated with it. Product information impacts whether a product gets found, picked up in merchandising and product-based experiences on and off eBay. When a listing is attached to the eBay catalogue, more product metadata that has been provided by the manufacturer is made available for indexing. The information eBay collects on a listing includes product information, listing information, seller information, and how customers interact with the listing in the marketplace.Īt its simplest, product information includes the listing title, category, and item specifics. The metadata that wraps a product determines how it is indexed and then, if and how the listing surfaces to a buyer. INDEXING: THE FOUNDATION FOR VISIBILITYĮvery eBay listing must be indexed. We also outline some of eBay’s seller marketing and merchandising tools that give sellers more capabilities in promoting their own products. Listing and product data requirements should be viewed as levers within eBay’s visibility framework. This article covers visibility fundamentals on eBay. While eBay's search algorithm is the dominant determinant of visibility, there are other ways to get in front of buyers on eBay. Visibility is an essential commodity on the eBay marketplace, as exposure to more buyer eyeballs is critical for sales. It is easy for a product listing to get lost in the masses, lose cut through and never make any sales. EBay is a gigantic shopping platform with over a billion listings across thousands of categories, and 175 million active buyers who can perform an infinite number of keyword searches.